Existence is reduced into a chain of signs that can be displayed, replaced, and converted: An experience in exchange for a souvenir, a souvenir in exchange for an experience. Life is produced as an event, everyday life as an attraction, and reality is one big celebration. Everything becomes oh so interesting. Existence becomes a sight-seeing tour, a trip between experiences, meaning, between souvenirs. Experience is replaced by documentation and the ability to
recall it.

We wish to see and experience “other” things only so we can stay who we are. To see and experience in order to add “titles” and pleasures.

Buddha and Mickey Mouse; a snowman and the Eiffel Tower. We have been, looked, consumed, bought souvenirs in all of these. Every event and every thing have the same worth, that is, they have no worth. Reality is organized as a series of images without a source. Without hierarchy. Flattening that allows reflections. There are no more inside and outside, only reverberations of decisions and choices that set the action against abandonment, loss of meaning, and annulment of values.

Action has to organize and find its value in relation to virtual worlds, beyond fetishization/objectification, rituals, and nostalgia. It has to turn signs into symbols. “Objet d’art,” like a crystal ball, holding the future. The systems of seduction are arranged as the ten spheres of the spirit in its earthly manifestation. Each image encompasses the gamut of random, accidental, circumstantial, irrelevant things; holds necessity and truth. Every moment becomes real thanks to beauty and pleasure. Wishing to preserve the effect and revive the realm of sensuality from which it came forth.

Look in the mirror and remember that you exist.