Life is a game and all the world’s a stage – the arena in which human drama unfolds. The encounter with things makes them human (subject to the conditions of our perception – phenomena) and the encounter with the other involves performance, creating an image of “the self”/“I” to myself and to the other. Until the moment where the familiar, human, natural, become foreign and menacing. A moment when the stage becomes a prison, a format within which we are forced to act, sell ourselves, become objects, pawns in the hands of others. Subjected to the gaze of the Other. Until the moment when the self-image and world view become an ideology, when the shadow cast by things becomes larger than the actual things.

The duplicity imposed by displaying oneself generates an uncanny feeling and places us in the (emotional) space of effects. It requires a rethinking of the relationship between illusion and reality not as opposing forces, but as complementary and essential forces. The uncanny creates a point of view by addressing how the presence of things feels. How we feel.

At times when existence has become cultural and culture has become existential – times when the ordinary, the quotidian, and the mundane are produced as attractions, and we have become event producers. The card offers an opportunity to turn the attractive, qualitative, and the meaningful into the ordinary and quotidian. Finding purpose in things, and creating purpose for things. Turn life into a (proper) show and yourself into a (good) actor – the one who knows that what is not true must not be presented as true.

Play to realize who you are.